VEX Worlds Branding
(2022-24)
(2022-24)
For the 2022 VEX Robotics Competition season, I helped to rebrand the "look" of the competition branch as compared to the VEX academic programs. I combined the bold diagonal slants of the VEX V to create an abstracted shape representing the acronym for "VEX Worlds." Represented in the symbol are red and blue, which stand for the two competition divisions. We then built upon this new logo to create a branded look for the VEX Robotics World Championship.
VRWC Horizontal Logo
VRWC Vertical Logo
Flag Pole Banners (Designed by Morgan Hayes)
Large sign over Griffin Street
VEX Worlds Arena
VEX IQ Challenge trophies and medals
Flag Pole Banners (Designed by Morgan Hayes)
Hallway Banner
VEX Worlds show graphics
VRWC 1C Logo on a foam cowboy hat
Save the Date! Social Media Banner
We developed a modern look that blended our new elements with those of previous years so we could still use some older signage. After updating the branding, I assembled common elements into a single document and provided examples in context so our external production team could use the graphics on stage. Complete with a style guide, we had a branding package that others then used to create and present material that fit our overall visual brand.
One of the biggest elements that helped to showcase our branding was the t-shirts our volunteers and event staff wore. These shirts had the same designs in different colorways so volunteers and staff could be identified based on their respective roles. Hundreds of people wore these shirts at the competition.
Jenna Kay Personal Branding
I created a logo for this client for her website and any other instances requiring her personal branding. This client wanted to show off her iconic split-dyed hair and a script font, so I created this and additional assets she could use.
Two-Toned Star graphics
Jenna Kay Full Color Icon
Two-Toned Heart Graphics
Jenna Kay Full Color Logo
Girl Powered Branding
Girl Powered is an international initiative I helped to create to promote STEM to girls at a young age through workshops hosted by companies such as Texas Instruments and Google.
On this project, I developed the color scheme for the overall brand and completed the final vector artwork and lockups for the brand's visual language.
STEM Posters
For these Silver Graphis award-winning STEM posters, I contributed to the research, copy, and design production.
Cube Artisan Logo & Branding
I developed this logo and color branding for Cube Artisan, a simulator for "Magic the Gathering" deck building.
Cube Artisan Horizontal Logo
Cube Artisan Stacked Logo
Cube Icon
VEX V5 and IQ Kit Content Posters
Each VEX Robotics kit comes with a poster of the kit's contents. Most of these pieces are shown at a 1:1 scale to make finding the correct pieces easier. I gathered 3D files and assets from the engineers behind the parts and converted them into usable vector illustrations for these posters and for future projects. I designed the layout for each poster and organized the content with the users' needs paramount.
VEX IQ Classroom Poster
VEX V5 Starter Kit Poster
VEX IQ Competition Poster
VEX V5 Super Kit Poster
VEX Robotics 2021
Live Remote World Championship
Live Remote World Championship
Since the COVID-19 pandemic limited travel to the VEX Robotics World Championship, VEX hosted the virtual VEX Robotics Live Remote World Championships. I contributed to the final design of the social media assets and signage using assets created with the VEX Robotics graphic design team.
HEXBUG Product Instructions
I edited and stylized DXF images of each product and then organized the layout and regulatory information for these HEXBUG product instructions.
VEX 1:1 Part Rulers
These VEX part rulers feature one of each part sized at a 1:1 scale and organized to fit on letter and A4-sized paper. I contributed to the design and final production.
VEX GO Ruler
VEX IQ Ruler
