VEX Worlds Branding (2022)
For the 2022 VEX Robotics Competition season, I helped to re-brand the "look" of the competition branch as compared to the VEX academic programs. I combined the bold diagonal slant of the VEX V with the whole V shape to create an abstracted VW shape for "VEX Worlds." Represented in the symbol are red and blue, which represent the two competition divisions. We then were able to build off of this new logo to create a branded look for the 2022 VEX Robotics World Championship.
We developed a modern look for this year that blended our new elements with elements of previous years' world championships so we could still use some of our previous signage. After we had created a considerable amount of graphics and established a new "look," I assembled common elements into a single document and provided examples in context so that our external production team could use the graphics on the stage and in their own work. Paired with a style guide prepared by another member of the team, we had a package others could use for easy branding.
One of the biggest elements that helped to showcase our branding was the t-shirts our volunteers and event staff wore. The shirts had the same designs in different colorways so individuals could be identified based on their roles. There were hundreds of people wearing these shirts at any given time during the competition.
Jenna Kay Personal Branding
I created a logo for this client for her website and any other mediums requiring her personal branding. This client wanted to show off her iconic split-dyed hair and a script font, so I created several versions of this and some additional assets that she could use however she needed.
Girl Powered Branding
Girl Powered is an international initiative I helped to create to promote STEM to girls at a young age through workshops hosted by companies such as Texas Instruments and Google.
On this project, I developed the color scheme for the overall brand and completed the final vector artwork and lockups for the brand's visual language.
For these Silver Graphis award-winning STEM posters, I contributed to the research, copy, and design production.
Cube Artisan Logo & Branding
I developed this logo and color branding for Cube Artisan, a simulator for "Magic the Gathering" deck building.
VEX V5 and IQ Kit Content Posters
Each VEX Robotics kit comes with a poster of the kit's contents. Most of these pieces are shown at a 1:1 scale to make finding the correct pieces easier. I gathered 3D files and assets from the engineers behind the parts and converted them into usable vector illustrations for these posters and for future projects. I designed the layout for each poster and organized the content with the users' needs paramount.
VEX Retail STEM Flyer: Steam Roller
I worked with existing VEX Robotics and HEXBUG Retail Brand guidelines and copy to design this STEM flyer for kids to use and learn with as they put together their own VEX Robotics Steam Roller.
EdTech Award Announcement
Working from a sketch drawn by one of my coworkers, I created this set of social assets and web banners to announce VEX GO's EdTech award nominations and award.
VEX Robotics 2021
Live Remote World Championship
Live Remote World Championship
Since the COVID-19 pandemic limited travel to the VEX Robotics World Championship, VEX hosted the virtual VEX Robotics Live Remote World Championships. I contributed to the final design of the social media assets and signage using assets created with the VEX Robotics graphic design team.
HEXBUG Product Instructions
I edited and stylized DXF images of each product and then organized the layout and regulatory information for these HEXBUG product instructions.
VEX 1:1 Part Rulers
These VEX part rulers feature one of each part sized at a 1:1 scale and organized to fit on letter and A4-sized paper. I contributed to the design and final production.